Marketing

Marketing strategy

What if the role of marketing wasn't to influence sales but to influence value for consumers? Or to establish a relationship that was longer than just a single sale, but something that could build loyalty over the course of time? Our job as marketers isn't to sell product but alter behavior.

SEO

Everything from the user experience, to the organization of the content, to the page speed, plays a significant role in where you are ranked by Search Engine. Build a highly optimized website and you'll gain a real sustainable competitive advantage.

Branding

A brand is an emotional experience. It's a person's perceptions about your product, service or company. Branding is about embedding what makes you unique in the mind of others. When a loyal customer recalls your brand, it's tied to a feeling in their mind.

Marketing plan

A marketing plan provides a roadmap for running and coordinating marketing programs. It helps align the many people and organizations involved in commercializing your products and services. A formal, written marketing plan is a great way to document the planning process.

Social marketing

Why invest in social marketing: 1. Your audience is already active on social media. Facebook has over a billion daily active users. 2. It's a gold mine of data. You can target the demographics you're after, with the right messaging or ads, based on the data they provided about themselves.

Marketing campaign

The average person receives more than 100 emails per day. That's staggering. We analysis how to manage email marketing lists, craft effective email campaigns, measuring your results, reduce bounce rates, properly brand your emails and run A/B tests on your campaigns.

Viral marketing

Why do some things succeed and others fail? It's not just about advertising. That's good news for us who don't have a large advertising budget. It's not even about having the best product or the best idea. It's about using social influence and Word-of-mouth to spread your ideas.

Mobile marketing

Mobile has changed the way we market, engage and sell to consumers. This means having a mobile strategy is no longer an option, it is imperative. For your mobile strategy to work, you'll need to satisfy the marketplace, your organization and your customers.

Data driven marketing

Data driven marketing is that silent but powerful element in your business that competitors struggle to assess. Thanks to insights derived from data, we have the ability to optimize key metrics such as the lifetime value of the customer, attraction, churn, loyalty, and referral rights.

Our goal

A funnel is really just a way to represent the customer's journey as they move towards the purchase of your product or service. At the top, where the widest point of the funnel, is where a buyer starts their journey, and the bottom, the narrowest part, is where they complete it. Our goal is to funnel prospects into buyers. Moving them from the top to the bottom of the funnel.

The most traditional funnel follows AIDA, awareness, interest, desire, action. At the top is awareness. A prospect has to become aware of two things, their problem and your solution. It's in this stage that your brand is exposed to the prospect alongside competitors. Below awareness, we have interest. At this stage, a consumer beings to explore the products or services available to them. Next comes desire, which we can also call consideration.

It's here that the prospect wants to make a purchase, but it may or may not be with your brand. Finally, action. They're either going to buy or not. They may select your company, another company, or, based on their findings, they may decide they're not making a purchase at all.