User Centered Design

Interactive design

We will talk about how bad people's memory is, how poor we are at multitasking, and how easily distracted we are. The reason we can is that we have developed mechanisms. If you include those mechanisms in your product, you will help users complete their tasks. If you make users think, they will find it painful to work with your application.

Information architecture

Information architects is the use of information science to help organizations present their data to users in a way that meets those users expectations and helps them to complete their tasks. Often, people fall into the trap of thinking that information architecture is just building the navigation menus for a website. But it is more..

Usability testing

This is the fastest way to know if what you plan on delivering will meet your user's needs. This includes whether it behaves as expect, whether it gives them what they wanted and whether they can even work their way through your screens. There's a big difference between having a good idea and delivering in a way people want to use it.

Design thinking

A design thinking exercise brings the whole team together for an intensive planning process. It can save tons of time that you'd be spending later on in meetings trying to describe things to each other, and it gives everyone on the team a great understanding of what you're building and why.

Personas

Using the data you have gathered from our site visits and from other customer interactions to build a picture of the users you care most about. Having this common understanding will make sure the whole team is designing for the same people, so the interface feels coherent and focused.

Scenarios and storyboards

By walking through a user's typical interactions with the interface through scenarios and storyboards. We will end up with a deeper understanding of how well your design idea would work in reality if you rush this process, you are likely to miss out on some important nuances.

Our goal

People are strange. The way they interact with our application is often unbelievable to us. In reality, much of use that's seemingly random behavior is actually very predictable when we understand how people think. Once you're familiar with these thought processes, you can build software that appeals better to your users.

We look at some of the limitations our brains and senses have, and show you how you can use software to help remove those limitations rather than reminding people about them. We will show you how people bring stuff they have learned from the physical world into their interactions with your application. How you can make use of this to help them understand how your application works.

We provide workflow concepts that will help you move people between the tasks they need to perform, and we'll talk about the importance of telling a good consistent story so that people can follow along.

We will also provide design tweaks that delight people and make them come back to your application time and time again.