Details
Story of Yahweh is a christian blogging websites that share the word of God and the stories of God in our lives. It was created to help each other with our story of our different struggles in life.
- Adaobi
- Website, Branding, Marketing and Consulting
- 2018
- Copyright reserved
About the project
Story of Yahweh was seeking a branding, marketing and web development consultant to a marketing and branding strategy while redesign its website.
Website:
We identify the appropriate platform for the website and recommend any licensing requirements for the platform. Website hosting was also identified based on the number of traffic to the website. We develop an eye-catching, creative website to house appropriate content for Story of Yahweh's programs. Ensured the new website is both Section 508 and WCAG 2.0 Level AA compliant. We also ensured the new site includes a content management system that allows key, non-technical personnel to upload and remove content including, but not limited to, text, graphics, videos and other web content. Trained the Story of Yahweh's web developer in maintenance of the new site. Provide recommendations to optimize search engine results. Launch the new website and transition control and maintenance over to the Story of Yahweh including full knowledge transfer.
Branding and Marketing:
Perform initial research necessary to define target audiences, identify what value Story of Yahweh offers to the targeted audiences, develop a brand positioning statement and test recommended brand concepts using targeted focus groups, surveys, and other methodologies as appropriate. Create the messaging, the expression of brand, and visual elements that will effectively communicate the Story of Yahweh’s identity to target audiences. Messaging should connect to the hearts and minds of our audience and be believable, relevant and simple. Established a strategic brand implementation plan that enabled Story of Yahweh to introduce the new brand identity to the target audiences as well as identify ongoing strategies for communicating, maintaining and enhancing the brand’s value.
Website:
We identify the appropriate platform for the website and recommend any licensing requirements for the platform. Website hosting was also identified based on the number of traffic to the website. We develop an eye-catching, creative website to house appropriate content for Story of Yahweh's programs. Ensured the new website is both Section 508 and WCAG 2.0 Level AA compliant. We also ensured the new site includes a content management system that allows key, non-technical personnel to upload and remove content including, but not limited to, text, graphics, videos and other web content. Trained the Story of Yahweh's web developer in maintenance of the new site. Provide recommendations to optimize search engine results. Launch the new website and transition control and maintenance over to the Story of Yahweh including full knowledge transfer.
Branding and Marketing:
Perform initial research necessary to define target audiences, identify what value Story of Yahweh offers to the targeted audiences, develop a brand positioning statement and test recommended brand concepts using targeted focus groups, surveys, and other methodologies as appropriate. Create the messaging, the expression of brand, and visual elements that will effectively communicate the Story of Yahweh’s identity to target audiences. Messaging should connect to the hearts and minds of our audience and be believable, relevant and simple. Established a strategic brand implementation plan that enabled Story of Yahweh to introduce the new brand identity to the target audiences as well as identify ongoing strategies for communicating, maintaining and enhancing the brand’s value.